Client: Guinness Caribbean

Services Provided: Text-To-Win, Entry Validation

Processed: 101,000 SMS entries

Guinness Caribbean (representing 21 markets) decided to run a major cross-market, instant win sales driven promotion. With over $100,000 budgeted locally for instant win prizes, they needed a competent local entity to handle the entry, processing and awarding of prizes.

To enter the contest, consumers were encouraged to buy specially marked Guinness products and look under the crowns for secret codes. Consumers were then instructed to text the codes to a predetermined number for entry. The received codes were then authenticated and checked against a database for validity.

Customers were able to win phone cards, cell phones, mp3 players, televisions, DVD players and free Guinness daily.

We utilized a proprietary system to handle the successful execution of The Bahamas leg of the promotion. All programming was done in house and we successfully processed over 1,100 SMS messages/day for the extent of the 12 week promotion.

Client: Texaco Caribbean

Services Provided: Text-To-Win, Entry Validation

Processed: 336,000 SMS entries

Texaco Caribbean developed a major sales driven promotion across 12 markets, where they gave away instant prizes and cars. Consumers received entry cards with unique codes, with minimum fuel purchase and were prompted to text the code into a unique number to be entered for daily and weekly prize drawings.

The final processing and validation of the entries were done at a central location in Colombia. We received the entries, did a preliminary validation (area code, and code length) forwarded the entries to Colombia, received their response and forwarded it back locally to The Bahamian consumer. The entire process took 1.5 seconds/message and was entirely transparent to the consumer.

The promotion won “Best Use of Mobile Marketing” award for Latin America & the Caribbean from the Global Mobile Awards organization.

Client: Heineken Music International

Services Provided: SMS Voting, Text-To-Win, Text-To-Screen

Processed: 18,000 SMS messages

Heineken Green Synergy is an annual summer-long DJ competition where DJs from 21 markets in the Caribbean compete for cash prizes, a trophy and honour of being named The Caribbean’s Best DJ. The event typically attracts a large crowd following, with fans excitedly supporting their favourite DJ.

Crowd participation is important to the final decision and we supplied the platform for the 6,000 strong crowd at the regional final hosted in The Bahamas to text in their votes for crowd favourite. The results were shown as a running total on a huge outdoor screen. The screen was also used to display text-to-win crowd trivia contests during the downtime between competition rounds.